careervideo

 

Work Plan

Page history last edited by Bridget 2 yrs ago

 DRAFT WORK PLAN

 
 
 
 

Q1 Activities:  Oct-Nov-Dec 2007                  
Activity Status    
Create formal partnership agreement  in process

Develop sponsorship package 

  • benefits 
  • areas for potential sponsorship
 
Identify priorities for the Partnerships
  • Review existing video to determine which videos should be maintained
  • Identify occupations (or other career-related topics) that need to be added to the library
  in process
Recruit additional partners
  • Recommendations for additional partners
  in process
Identify current videos where footage needs to be updated
  • identify age of video
  • match video against priority list
  

Identify project-specific initiatives that would appeal to potential funders and customers

  • STEM (NSF)
  • High Demand/High Wage (DoL, CTE)
  • Updated footage
 
 
 

 

Q2 Activities:  Jan-Feb-Mar 2008     
Activity Status
Develop marketing strategy for Videos
  • Customer targets
  • Messages
  
Identify short term, long term goals for the partnership
  • Sales
  • Participation
  • Impact on end users
  
Determine what enhancements should be made to existing videos  
  • Based on customer feedback
  • Based on survey results
  • Identify costs of different enhancements from potential vendors
  
Develop quality assurance standards for future videos  
Determine pricing strategies for subscription sales  

Create online presence 

  • For sales
  • For customer feedback
  

Recruit sponsorships 

  • Identify distribution list
  • Assign responsibility for sponsorship areas
  

 

 

 
 

Q3 Activities (April-May-June 2008) 
Activity Status
Based on budget, begin updating footage on videos  

Based on budget, begin enhancements on existing videos

  
Based on budget, begin shooting new occupational areas  
Start marketing campaign  

Create a video contest for students to create sample videos

  

 

 

Q4 Activities:  July-Aug-Sept 2008 
Activity Status

Create a new distribution list                  

  
Sell/distribute updated video library  
Based on budget, continue updating footage on videos  
Based on budget, continue enhancements on existing videos  
Based on budget, continue shooting new occupational areas  

Evaluate the partnership process and identify ways to improve the partnership

  
 

 

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